This summer we have some very special news — a new addition to our Piero Publishing family. Some have come out of last year with a new baby or a puppy but no, we chose a different challenge… to go full throttle with another luxury print magazine! Welcoming The Mayfarer, a new publication celebrating the past, present and future of Mayfair, launching at the same time as this glorious Summer Issue 22 of The Covent Gardener.
Connections and feeling connected (to community, surroundings and work) are what I value the most. The Mayfarer magazine is an extension of this.
The name is a play on words combining Mayfair with ‘wayfarer’, as it’s only a very short walk joining the two areas. The magazines have been designed in conjunction with each other, starting with the covers… try placing The Covent Gardener on the left and The Mayfarer on the right and you’ll see the bigger picture. Our brilliant cover artist John Broadley has exceeded all expectations for these remarkably intricate covers. Woven through both magazines are fascinating connections to each other’s area. The more we look the more connections we find. We hear in this issue from Mark Fox how the May Fayre puppet festival originated, while over in The Mayfarer Mark tells us how Mayfair originally got her name.
We also have two fabulous walking tours for you to do this summer — Art Historian Lucy Moore outlines the most interesting art in Covent Garden (warning — this article might have some of you blushing), and she also shows us 3000 years of art spanning half a mile in Mayfair. It would be wonderful to hear how many of you already knew about these pieces.
I feel incredibly strongly about the importance of well designed, curated print materials and the impact they have on the reader and the businesses we work with. The Royal Opera House, The London Transport Museum, Stanfords and The NoMad are just some of the partners who have been incredibly supportive of our next step.
I’m now in Mayfair every morning but always come back home in the afternoon to Covent Garden where my heart is. Do say hello if you see me out and about and if you ever need tips on Mayfair…